A second wave of Monin digital masterclasses focusing on coffee and cocktails are launching, designed to provide bartenders and baristas with insight and inspiration as the hospitality industry rebuilds.
Available now, the online, interactive tutorials follow a series live videos which were streamed on Facebook throughout June 2020.
Teaming up with Monin’s beverage innovation management team, expert consultants Kenji Jesse, luxury alcohol consultant to some of the world’s best bar brands, and Dan Fellows, two-time winner of the World Coffee in Good Spirits title, have returned to computer screens across the country – this time with two new masterclasses aimed at the trade.
Hosted by Dan, the Monin Coffee Masterclass: Field to Cup workshop explores the origins of coffee and how different processes on ingredients can have an impact on flavour.
In the second workshop, the Monin Cocktail Masterclass: Bartending vs Hometending, Kenji discusses the difference between a serve in a cocktail bar vs at home, posing the question – can bar quality be replicated at home, and if so, how?
Lee Hyde, beverage innovation manager at Monin, said: “The ever-evolving situation over the last six months has certainly taken its toll on the hospitality sector.
“However, it has equally showcased a fantastic level of togetherness, not only from those in the industry but also from consumers, with over a third (33%) recognising the need to support local bars, restaurants and coffee shops throughout this challenging time.
“As a result, it has never been more important for bartenders and baristas to keep their customers’ interest peaked, which is where the Monin masterclasses come in.
“Following the success of the initial series in June, we wanted to showcase our continued support by launching yet more easily accessible masterclasses to help businesses stay at the forefront of their customers’ agenda.
“With more than 100 years of beverage experience, we understand that change is inevitable and while some businesses have started to return to trading, the road ahead is not yet without it’s bumps.
“As such, we’ve collaborated with Dan and Kenji to bring more guidance to bartenders and baristas looking to refine their skills from the safety of their homes.
“Our hope is that we can provide some of the industry’s best with the tools and inspiration they need to adapt to what we can only assume is the ‘new normal’.”
