Monkey Shoulder reveals plans for 2013


A programme of events is planned for 2013 to promote Monkey Shoulder whisky and its mixability in cocktails.

They include the return of the For One Night Only events which, in 2012, were held in locations around London and focused on different classic cocktails.

This year’s schedule starts on March 21 with a ticketed event in a secret London venue for the Malt Jockey, a twist on a Manhattan created by Monkey Shoulder’s global brand ambassador Dean Callan.

The event is themed as “an evening at the races with a difference”. Guests will be able to race remote-control horses around a giant hay bale course. In the “Winners Enclosure”, top bartenders will teach people how to make their own Monkey Shoulder cocktails.

Monkey Shoulder’s senior brand manager James O’Connor said: “The For One Night Only series of events last year were a fantastic success for Monkey Shoulder. They represented exactly what Monkey Shoulder’s all about – doing away with all the stuffy traditions that plague Scotch, having fun, and sharing amazing Scotch cocktails with people who might not normally choose whisky.

“We wanted to give more people the opportunity to experience them, so we’re making them even bigger and better for 2013.”

Tickets at £15 are available via www.monkeyshoulder.com/foronenightonly, which includes three Monkey Shoulder cocktails. For One Night Only is set to return later in 2013.

Monkey Shoulder will also be running Barbecue Bootcamps for consumers at top steak restaurants in London. During the two-hour sessions, attendees will learn how to make three different cocktails and grill three types of meat.

The cocktails include a Monkey Shoulder Old Fashioned and a Ginger Brewsky (pictured above):

Ginger Brewsky

25ml Monkey Shoulder
20ml Ginger syrup
20ml Fresh lemon juice
Top up with lager such as Red Stripe

Shake all the ingredients except the beer with ice and strain into an ice-filled glass. Top up with beer. No garnish.

Barbecue Bootcamps will run from June 22 to 29. Tickets are free but can only be won via a ballot after registering interest by emailing bootcamp@monkeyshoulder.com.

O’Connor said: “Although there’s nothing wrong with hotdogs and beer, have you tried steak and Scotch? This year we’re delighted to be pairing up with the experts at one of the UK’s top steak restaurants to provide a fun, hands-on way to learn the tricks of the trade and turn you into a barbecue legend.”

Monkey Shoulder has also announced it will be at six music and food events around the UK this summer. A new “Monkey Shoulder Trailer” is being built to give festival-goers a hands-on crash course in mixing drinks, while drinks will be served from the Monkey Shoulder Trike (pictured below).

The events include Foodies Festivals at Hampton Court, Surrey, from May 25 to 27, in Edinburgh from August 9 to 11 and in Oxford from August 24 to 26. They will promote refreshing summer cocktails including the Ginger Brewsky as well as the Monkey Shoulder Old Fashioned.

The Monkey Shoulder team will also be at music, comedy, theatre and literature festival Latitude in Southwold, Suffolk, from July 18 to 21, at Kendal Calling in the Lake District from July 26 to 28, and at Standon Calling in Hertfordshire from August 2 to 4.
Monkey Shoulder Trike

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