Monte Carlo Beer, a super-premium beer brand born in Monaco, is set to make its UK debut this summer through an exclusive partnership with Molson Coors Beverage Company.
Monte Carlo Beer, a new, delicately balanced crisp and refreshing 4.8% ABV super premium lager, crafted using carefully selected ingredients including French hops will be available in select UK venues from the end of July.
Founded in 2019 by Monégasque entrepreneurs William Scheffer and Anthony Orengo, Monte Carlo Beer has built a loyal following in Monaco and along the French Riviera – where the brand’s portfolio includes a Blonde Ale, Amber Ale, and IPA. Now, in partnership with Molson Coors, Monte Carlo Beer has created its first ever super premium lager – developed specifically for the UK market and offering an elevated experience for British beer drinkers.
Commenting on the UK launch, co-founder William Scheffer said: “We founded Monte Carlo Beer to not only celebrate our Monégasque heritage but to also celebrate memorable moments with friends. When we created the beer originally, we had hoped that one day the Monte Carlo Beer brand would expand internationally, so this is a full-circle moment for us.”
Monte Carlo co-founder Anthony Orengo added: “Molson Coors has a proven track record when it comes to working with partners across Europe to bring new innovations to the UK market. They’ve had huge success with brands such as Rekorderlig, Madri Excepcional and Staropramen. So, working with them to create this special addition to the portfolio was an opportunity we simply couldn’t pass up.”
Monte Carlo Beer is being exclusively launched to the UK on-trade and will be brewed in the UK, with a focus on destination and premium outlets. With the on trade world beer value up by 7%[1], the new super-premium option will help customers further tap into this demand and bring something unique to trend seeking consumers.
Hannah Norbury, UK and Ireland Marketing Director at Molson Coors said: “We are committed to bringing exciting new options to our UK on-trade customers which offer something different. Monte Carlo Beer is a super-premium, refreshing golden lager that will add real excitement on the bar.
“For us innovation is centered around collaborating with people that help us think differently. Partnering with passionate entrepreneurs like Will and Antho is a real privilege – creating something together for UK drinkers is testament to the fact that two heads are truly better than one.”
Monte Carlo Beer will be available on draught in select UK venues from 28th July 2025, with a 330ml bottled format launching in October 2025.
[1] On Trade World Beer value is up +7%.
