Morgenrot adds Windhoek Draught to beer range

Windhoek Draught

Manchester-based importer Morgenrot has reinforced its world beer portfolio after the launch of Windhoek Draught from Namibia Breweries Ltd.

The new beer joins Windhoek Lager, which is now well established in the UK on-trade since launching in 2010. Morgenrot went on to become the sole importer for the brand in 2013.

Brewed in accordance with the German Purity Law (Reinheitsgebot) of 1516, the Windhoek beers are made using their own specially cultivated yeast which is filtered out before bottling.

Windhoek Draught is described as a “fresh” and “full flavoured” session-able lager offering the full draught experience. The 4% ABV beer has no additives, preservatives and is suitable for vegans. It has a slightly sweeter finish than the Windhoek Lager.

The launch of Windhoek Draught is part of a summer of brand activation and events for the African beer brand, which has partnered with Save the Rhino International with the aim of raising £5,000 for their conservation efforts.

The #PureBeer brand has always supported rhino conservation in Namibia, previously funding a Piper Cub plane to aid the fight against rhino poaching.

It kicked off the UK fundraising campaign in May with a Windhoek Lager team member running the Hackney Half Marathon in a rhino outfit and raising £750.

Brighton Rocks Bar in Brighton have now also launched a ‘Windhoek Wednesday’ live music night and the Pig & Whistle pub in Wandsworth helped raise £1,250.

Morgenrot sales director Graham Archibald said: “The Windhoek Lager brand continues to see interest due to its quality and strong southern African following.

“Windhoek Draught is a beer made in the same vein and one regularly requested from consumers so it’s great to add it to our portfolio.

“The two beers will be central to our sales push and with a creative marketing campaign plus the partnership with Save The Rhino International, we’re very excited about where the brand can go.”

Previous Rosey Mitchell wins The Circle global final
Next Be At One launches in Chelmsford