Morgenrot launches Argentina’s Quilmes Lager in cans in on-trade


Quilmes cans

Popular Argentinian beer Quilmes Lager has been launched in cans in the on-trade as part of continuing expansion in the portfolio of importer Morgenrot.

Joining Quilmes in 340ml and 970ml bottles, the “chic” 355ml cans contain the classic lager at 4.9% ABV, with its refreshing light hoppy taste and crisp, dry thirst-quenching finish.

John Critchley, Morgenrot’s commercial director, said: “Quilmes is an Argentinian icon, known and loved around the world, so we’re thrilled to be able to extend our relationship with the brewery and launch this new format to the UK market.

“The development of cans, which a few years ago would never have been seen in pubs, bars and restaurants, has been one of the stand-out beer trends so we’re confident the new line will see strong interest.”

The can will be showcased for the first time to the UK trade at Morgenrot’s exclusive ProjectHOME tasting being held on September 27 at Manchester’s art and culture hub, Home in Tony Wilson Place, from 10am to 8pm.

The event will also feature beers from Pang Pang Brewery in Sweden which were added to Morgenrot’s portfolio this year. It will include the latest additions joining Pang Pang’s Tiki Tango Pale Ale, Flamingo-go IPA and Shower Beer.

Pang Pang’s Gaffa Grey IPA is an IPA brewed with Earl Grey tea and just enough roasted malts to support the tea without interfering with the flavours and aromas of the hops. It is brewed with bergamot juice and zest which give it a refreshing acidity.

Also new from Pang Pang are Prepper Double IPA, a hoppy citra IPA, and Bong Water, a Cohiba cigar-infused fat and oily stout.

ProjectHOME will also feature a “Best of Northern Spain” tasting of wine, beer and Spanish cider, an “Off the Beaten Track” wine presentation with special visits from unique winemakers, a “Spanish Craft Beer” showcase including a selection of the coolest breweries from Spain, the Basque region and Catalonia and a session to test people’s perfect serve skills with Germany’s Krombacher brewery plus a special low-alcohol tasting. Click here for information on how to register.

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