Drinks importer Morgenrot is helping operators profit from ‘Dry January’ with the launch of a non-alcoholic Playground IPA from Dutch craft brewer vandeStreek Brouwerij.
Brewed using five types of American hops including Mosaic, Citra and Cascade varieties, the new launch taps into the demand for the IPA beer style.
VandeStreek Playground IPA Non-Alcoholic (0.5% ABV) is characterised by “citrus and tropical flavours”.
Morgenrot’s commercial director John Critchley said: “There’s a huge opportunity in the UK market for flavour-rich non-alcoholic craft beers and with more and more consumers switching to low-alcohol options we’ve been on the lookout for a unique brand to help fill this void.
“The Netherlands has been developing a fantastic reputation in the craft beer world and the vandeStreek Brouwerij has been at the heart of this.
“Their Playground IPA is an incredible low alcohol beer – capturing the essence of a classic IPA without sacrificing the flavour. It tastes great, looks great and I believe will be a big hit with discerning UK craft ale drinkers, whether they want alcohol or not.”
Roland Van De Streek, co-founder of the vandeStreek Brouwerij, added: “We’re thrilled to launch our Non-Alcoholic Playground IPA into the UK through Morgenrot and can’t wait to get things cracking in ‘Dry January’.
“With consumers around the world enjoying the hop-forward IPA style, we are confident our Playground IPA can stand alongside and compete with the best low/no alcohol beers in the category.”
Playground IPA is available immediately to both the on-trade and off-trade in 33cl bottles in cases of 24.