Mr Fogg’s House of Botanicals to open in London’s Fitzrovia


Carnation, Johnny Stephens Photography

Inception Group is opening its fourth Mr Fogg’s venue, Mr Fogg’s House of Botanicals, later this week.

The new venue sets out to “bring a touch of plant life to Fitzrovia” for the summer, taking guests on a sensory journey to an enchanted land of plants, herbs and spices that intrepid traveller Phileas Fogg has brought back from his Around the World in 80 Days voyage.

House of Botanicals is the latest project from Charlie Gilkes and Duncan Stirling’s Inception Group.

Charlie said: “It’s been five years since we opened our first Mr Fogg’s and we’re thrilled to add a fourth venue to the Mr Fogg’s Collection.”

Located on the corner of Newman Street and Goodge Street, the newest site will showcase a magnificent display of the explorer’s botanical acquisitions and eccentric souvenirs.

The space will be flooded with natural light with large sash windows and high ceilings. The downstairs area will feature an intimate seating area shrouded in plants, hanging ivy and a handmade oak wooden bar. Colourful greenery and antique horticultural prints will adorn the richly lacquered wood panelling.

Grand floor to ceiling French doors will open out on to the outdoor seating area complete with dainty Victorian furniture.

The downstairs cocktail menu will showcase Mr Fogg’s most unusual botanical finds. Upstairs, guests can discover a more intimate cocktail experience: The Secret Language of Flowers Menu. Inspired by the Victorian tradition of expressing secret emotions through the giving of certain flowers, each drink will represent a different flower and feeling, from love to forgiveness.

Mr Fogg’s House of Botanicals drinks list includes Flight of the Hummingbird, a blend of Bacardi Carta Blanca, Aperol, raspberry, spiced pineapple, celery, citrus and egg white, and Cherry Blossom, a mix of Star of Bombay gin, Evangelista Ratafia, almond, pineapple, falernum, lime and Sakura tea foam.

A selection of food will also be served, such as confit chicken and pine nut croquettes with roasted chicken gravy and chives, and Smoked trout with a cucumber salad, juniper berry sour cream and spiced soda bread.

Sweet treats include Mr Fogg’s Honey Crumpets, topped with whipped honey butter and rosemary honeycomb or Drunken Pineapple Truffles topped with coconut.

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