Muscovado variant added to Schweppes 1783 range

Schweppes 1783 Muscovado

Coca-Cola European Partners (CCEP) has unveiled the latest addition to its Schweppes 1783 mixer range, a muscovado variant to pair with dark spirits like rum and whisky.

Launching in September, ten months after the range was initially launched, Schweppes 1783 Muscovado is naturally flavoured to deliver hints of vanilla, caramel and butterscotch.

It is being released with the aim to help licensees tap into the growing popularity of dark spirits.

The new variant will be available in a 200ml skittle-shaped glass bottle which pays homage to the brand’s heritage.

Seen across the entire Schweppes portfolio, it is modelled on the original Schweppes skittle which was blown and formed in a single piece by inventor Jacob Schweppes back in 1783.

The 1783 range was launched in October 2017 as part of the Schweppes brand’s biggest investment in its 235-year history. Its launch coincided with the rebrand of Schweppes and a £6.6m four month marketing campaign.

Schweppes has subsequently embarked upon a series of partnerships with venues including the Royal Albert Hall, O2 Arena, Rick Stein restaurants and Goodwood Estate.

The brand also became the official tonic partner of Gin Festival and kicked off its biggest ever experiential consumer sampling campaign in support of 1783 earlier this year.

Schweppes 1783 Muscovado joins the five-strong 1783 range which includes Crisp Tonic Water, Light Tonic Water, Golder Ginger Ale, as well as two flavoured tonics; Salty Lemon Tonic Water and Quenching Cucumber Tonic Water.

Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “The new Muscovado variant highlights how 1783 is more than a range of tonics, but instead a portfolio of naturally flavoured premium mixers with the same long-lasting effervescence associated with classic Schweppes.

“Expertly crafted with guidance from mixologists and drink experts, the full 1783 range is designed to help licensees and bartenders deliver interesting, great tasting, mixed drinks and cocktails for consumers to explore.

“The 1783 Muscovado variant joins 1783 Ginger Ale and compliments existing Schweppes Classic Ginger Beer and Schweppes Classic Ginger Ale variants, providing our customers with a range of dark spirit

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