MUSIC PIONEER KANO LAUNCHES DUPPY WHITE – 100% JAMAICAN RUM


Duppy Share Caribbean Rums and UK music pioneer Kano, also known as Kane Robinson, today announce the launch of a new white rum Duppy White. The brand’s first 100% Jamaican Rum, Duppy White is the latest addition to the Duppy Share family – a white rum with a smooth taste profile that draws from the best flavours that Jamaica has to offer, and which are the flavours that remind Kane of his upbringing. With creator and co-Founder Kano working across the production of every element, Duppy White celebrates the indisputable influence of Jamaican culture worldwide.

The genesis of Duppy White came about in October 2016, when Duppy Share founder George Frost spotted a post from Kano on Instagram. With the relationship growing from there, it was in lockdown that Frost asked Kane if he would be interested in working on a new rum together. The partnership saw the pair focus on the creation of an approachable white rum with the complexity of the world’s best gins; refreshing, smooth and never overbearing. With Duppy Share’s other rums blended from both Jamaica and Barbados, the pair decided on a rum that would be 100% Jamaican, inspired from conception to fruition by Kane’s heritage and experiences.

Describing the process of creating a rum as similar to mixing a track, constantly tweaking the blend to get the perfect result, the creation of the distinctive Duppy White taste was personal for Kane.

To help create the unique flavour, during the trial process Kane drew from the sensory experiences of his childhood memories, with a visit to his family’s home in Brownstown,  Jamaica to help pinpoint the flavours that would make up the liquid. The memories varied from biting into Guinep shells, to the coconut drops bought by his mum along road journeys, Devon House vanilla and raisin ice cream and his mum’s favourite Julie Mangoes, before landing on the perfect blend. The overall process culminated in a rich, caramel sweetness, and full texture rum. On the nose you get bright banana, mango and green thyme. As you taste, smooth caramel sweetness and lively tropical fruits give way to pimento spice and a lively pot still rum finish. Unusually for a white rum, the rum’s unparalleled quality means it is delicious when consumed neat or as a shot.

The Jamaican inspiration behind Duppy White is clearly visible in the bottle design. The label is inspired by a 7-inch vinyl, depicting scenes integral to Kano’s life, with Jamaica on the one side and London on the other – from visual references of Manor Road, his barber shop in East Ham, Rex club in Stratford where he performed his early sets. The back of the bottle features an illustrated Empire Windrush ship as well as a lyric of Kano’s – ‘Every entrance to a door has a footprint left by the ones that came before. Let’s talk about the day the wind was rushed up on the shore’ – an acknowledgement of the countless untold stories and cultural influence of the Windrush generation on London and the UK.

Duppy White co-founder and creator Kano says, “For me, whatever I do has to be the real deal. This drink comes from me. This is my life, my family’s story inside this bottle, and wrapped around this bottle. This is something I believe in and genuinely love as a product. That was a major thing for me, creating something that I would like to buy myself, drink myself. I’ve been going out of my way to test it with family members and friends to see if they feel the same. People really, really enjoy it. Some people that don’t even drink rum, or it’s not their thing – they drink it and they’re a fan. It’s been a fun experience getting friends and family and peers to taste it. I can’t wait for the whole world to get their hands on it.”

Duppy Share’s founder George Frost says, ‘Working with Kano felt like a natural and authentic fit for The Duppy Share and his genuine enthusiasm for the brand made it really exciting to create something from scratch together, genuinely in partnership, unlike other collaborations out there. With his dedication, authenticity, talent, storytelling ability and respect for the Caribbean – if Duppy Share could be embodied by one person it would be him.’

Where to find Duppy White Rum

Duppy White can be purchased directly on the Duppy White website, which will include exclusive content for fans and drinkers alike.

Stockists: Tesco Nationally / RRP:  £19.75 RRP

Duppy Share White Rum theduppyshare.com/duppywhite

 I: @theduppyshare | F: @ The Duppy Share | T: @theduppyshare

#DuppyShareWhite #DuppyWhite

UK Festivals

For a first try, Duppy White Rum will be at Naked City and City Splash festivals on the 11th and 12th September.

Printworks London

Duppy White Rum also has a new home at the iconic London venue Printworks as the exclusive rum  across its 40-show season.

CLICK THIS LINK FOR THE FULL PRINTWORKS LINE-UP 

Please inquire via Gaby Scott for the press guest list.

Previous A new, ‘phygital’ world, and a new-found sense of community: Hospitality trends for 2022 revealed in new industry-leading report
Next Ask the Experts: Ross Carter, CEO of The Drinks Trust.