MyDiageo helps outlets optimise their offering


Diageo has introduced a new online platform, designed to provide its on-trade partners with information, training and advice to help boost business growth.

Available on mobile, tablet and desktop, MyDiageo offers customers a wealth of category, brand and training content.

As customers log in to the website, they will be presented with five key, easy to navigate sections: ‘My Events’, ‘My Offering’, ‘My Social’, ‘My Staff’ and ‘My Quality’. Each section will offer dedicated tools and advice, including downloadable and printable assets that can be utilised to complement or improve an outlet’s offer.

Sashi Sangala, head of MyDiageo in Europe, said: “MyDiageo will enable us to transform how we partner and service our customers end to end – the possibilities are endless, and we are at the beginning of an exciting journey.

“We’re passionate about putting our customers at the heart of everything we do – independent research revealed that licensees are looking for convenience, flexibility and advice on how they can improve their business.

“We have no doubt that MyDiageo will become an invaluable tool for licensees to help grow and develop their offering.”

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