Namibian lager set for UK growth after new deal

Windhoek namibian lager morgenrotNamibian lager Windhoek is set for “substantial growth” in the UK’s bars and pubs after being added to the portfolio of a leading supplier of specialist beers.

Morgenrot has become sole importer for the brand which already has a strong presence in the UK on-trade after launching in the UK before the football World Cup in South Africa in 2010.

Named after the country’s capital city, the beer adheres to German brewing principles and the Reinheitsgebot “purity” laws and is made with high-quality German barley and hops.

While it is brewed with a lower ABV of 4%, it is high in taste, retaining character due to the extra malt used in the brewing process.

Morgenrot’s national account drector Graham Archibald said: “We believe the brand is only at the start of its lifecycle in the UK and, with continued consumer interest in lower-ABV premium lagers, we think it has the credentials to see substantial growth.

“The Windhoek lager offers fantastic quality, absolute authenticity and a fabulous point of difference.”

The brewery was founded by two German immigrants, Carl List and Hermann Ohlthaver, who arrived in the small settler town of Windhoek in the early 1900s. They set out to produce a beer that was of such quality and authenticity that it would rival the very best beers back home in Germany.

They bought four small breweries in 1920 and, since then, the brand has grown to be distributed in 27 countries throughout Europe and Africa.

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