National initiative helps pubs transform into community stores selling essential items

A new not-for-profit national scheme has been set up to enable pubs to trade as food shops, providing local communities with access to essential food items.

Powered by e-commerce specialist StarStock, will give pubs nationwide the ability to take and process orders online, providing them with a valuable income stream whilst offering their local community a way to access essential household staples such as bread, eggs and milk.

The service is launching this week in partnership with Brakes, Coca-Cola European Partners and Use Your Local, and is open to pubs across the UK.

It will give pubs the ability to host a web shop. Licensees will be able to select items for their shop ‘inventory’ and provide an online payment service. Once orders are placed by customers, pubs will operate a collection service from their venues.

The platform has already won the support of large pub groups such as Admiral Taverns, Greene King Pub Partners and St Austell.

The partnership with food wholesaler Brakes will open up the service to the over 15,000 pubs it regularly supplies. It will offer participating venues a food shop ‘starter kit’.

Each transaction made via mypubshop will accrue a 2% fee to cover operational costs, however, the venture is being run as a non-profit, with any surplus revenue donated directly to the NHS.

Sam Ulph, founder and CEO of StarStock, said: “We are all aware of what is happening around us, and in these exceptional times, this is a vital way for pubs to stay connected, offer an essential service and to secure an income stream during a period when they are unable to trade in their normal way.

“It will also help to alleviate the pressure on other grocery shops and the supermarkets.

“This initiative is much more than an online pub service. It’s entirely focused on helping communities and we hope that it will drive positivity for pubs and champion the people that run them as the local heroes they are.”

Venues can register to use the service at

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