Natural caffeine-infused classic cola launches in the UK


40 Kola

Soft drinks start-up 40 Kola has released a new craft drink which is “a take on a classic cola”.

The brainchild of two lifelong friends, 40 Kola is inspired by the explosion of the ‘craft soda’ market in the United States.

To create the drink, founders Dan Young and Kieran Dougan (pictured) stripped out anything artificial and added in extra citrus. 40 Kola contains 40mg of caffeine – the equivalent of a double espresso – and is made from eleven all-natural ingredients.

The soda can be enjoyed either on its own or as a mixer, paired with spirits such as bourbon or dark rum.

Co-founder Dan Young said: “More and more people are not only seeking premium non-alcoholic options as they change their lifestyles, but responsible alcoholic drinkers are aiming to maximise their experiences by pairing their favourite tipple with quality mixers.

“There are an increasing number of consumers looking to discover new and interesting taste experiences and we think we have achieved just that with 40 Kola.”

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