Spirits distributor Distilled Brands is bringing Gin 1689, a liquid based on a secret 300-year-old recipe from the time of King William III of England, to the UK.
Gin 1689’s founders Alexander Janssens and Patrick van der Peet of the Amsterdam Craft Gin Company acquired the exclusive rights to the recipe, which was found in the the archives of the British Library, and tasked the master distiller at Herman Jansen, a family distillery in the Netherlands dating back to 1777, to recreate it.
The result is a juniper-style spirit, featuring botanicals such as dried quince, apple, lemon, orange peel, nutmeg, aniseed and clove. Gin 1689 is presented in a royal blue bottle with luxurious gold lettering.
Alexander said: “We are really excited to introduce Gin 1689 to the discerning gin market in the UK. It is the rebirth of an ancient premium gin recipe dating back from the time that the gin craze started in the UK.
“I was thrilled to discover the recipe whilst working in London and spending time in the British Library, as we knew King William III, also known as William of Orange, brought his jenever recipe over to England when he became King; the beginning of gin’s popularity.
“With our distinctive packaging and great tasting liquid, we’re confident that we can make a mark here.”
Gary Hazell, managing partner of Distilled Brands, added: “We’ve begun introducing Gin 1689 to our customers in the UK and have had very positive feedback.
“The stand-out bottle and great tasting liquid is finding a place for itself in the on-trade and we look forward to working with Alexander and Patrick to spread the word about their Royal gin to the off-trade as well.”