Never Say Die Launches ‘Sweet Mash’ American Rye Whiskey


Never Say Die Rye Whiskey uses a sweet mash rather than a sour mash like the majority of Kentucky whiskeys and has a mash bill of 56 % rye, 33 % corn, 11% malted barley. The result is a well-balanced and rounded profile that offers punchy spices and buttery richness layered with top notes of citrus and green herbs.

Following the same unique trans-Atlantic ageing process as the brand’s award-winning Bourbons, the small-batch Rye is transported in its original casks from Kentucky to the UK for a second maturation at White Peak Distillery in Derbyshire. The contrasting climatic conditions of this journey combined with the increased agitation of the liquid as it makes its maritime voyage across the Atlantic, results in the spirit’s distinctive and pronounced flavour profile that is beyond its years.

Never Say Die Rye Whiskey  (70cl, 52.5% ABV, RRP £64.95)  is available now from The Whiskey Exchange and The Whiskey World.   It is available to order now for the on and off-trade via N10 Bourbons.

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