A new bottle is being introduced for Żubrówka Bison Grass vodka with a label that creates a three-dimensional forest effect for its emblematic bison.
While retaining its elegant, modern, tall and slim bottle, a new innovative labelling system features the forest scenery printed on the back, producing a 3D window effect for displaying the bison. The foiled logotype and transparency of the front design add to the packaging’s modernity.
The Polish bison grass-flavoured vodka’s producer Roust Group is introducing the new bottles in the UK, the USA and Germany and then rolling it out across international markets as well as global travel retail. It is distributed in the UK by William Grant & Sons UK.
Grant Winterton, global CEO of Roust, said: “The new innovative design significantly enhances Żubrówka’s unique provenance.
“The brand has been one of the international growth leaders for a number of years and we are confident that the new packaging will propel the brand towards future long-term growth.”
The new packaging will be available in 50cl, 70cl, 75cl and one-litre bottles.