New alcohol-free bar offers Redemption

Netil HouseAn alcohol-free bar concept is to be launched in London offering “mocktails” and healthy food alongside live music and DJs.

Catherine Salway, formerly group brand director at Virgin, is to unveil Redemption as a pop-up in the rooftop Netil 360 space (pictured) at Netil House in Hackney, east London. Open from 11am to 10pm, it will run for 10 consecutive Sundays from July 21.

From September 8, she will open a permanent venue for Redemption in Trellick Tower in North Kensington, London.

The drinks list will feature fruit infusions, teas and coffees alongside non-alcoholic cocktails made with healthy ingredients such as “superfruits”. They will include a Cocotini, a Martini-like alcohol-free drink made with coconut water.

“With Redemption, we are creating a space away from temptation that still feels like a treat,” Catherine said. “We’re challenging the convention that we need alcohol to lubricate every social occasion.”

The Redemption team will also work with local communities, teaching people how to cook with food that would otherwise end up as waste, offering job opportunities and supporting charities that work with people with addiction problems.

Speaking to Marketing magazine, Catherine explained: “An ex-boyfriend, who has a bad relationship with alcohol, wanted to meet up one evening in London somewhere without the temptation of booze. We couldn’t think of anywhere at all. From this, the idea of Redemption was born.

“The idea so far has been welcomed with open arms. Londoners see it as meeting a real need, hitting the zeitgeist and ‘the next big thing’ in the leisure market.”

In Liverpool, alcohol-free bar The Brink opened in 2011, linked to charity Action on Addiction, offering non-alcoholic cocktails, smoothies and premium soft drinks.

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