London-based brand Nine Elms is launching No 18, its first alcohol-free drink, which has been designed to complement “good food”.
Originally conceived in London’s historic Nine Elms area, the non-alcoholic drink is produced using a combination of traditional and contemporary techniques.
Nine Elms No 18 has a “complex yet balanced taste profile”, derived from the marriage between the botanical infusions of 20 different flowers, herbs and spices, alongside the juice of four types of berry. According to the brand team, this blend allows the drink to pair with a broad range of rich, savoury dishes.
Simon Rucker, co-founder and joint CEO of Nine Elms said: “We wanted to create a truly exceptional range of alcohol-free drinks that could be enjoyed by anyone who enjoys good food.
“We believe Nine Elms successfully bridges the divide between alcoholic and non-alcoholic products, and for the first time, offers a truly inclusive experience that brings people of all backgrounds and beliefs together.”
Non-alcoholic drinks expert James Morgan who most recently developed Michelin star London restaurant Hakkasan’s alcohol-free drinks menu, has now joined the Nine Elms team.
James said: “Nine Elms No 18 has complexity, great acidity, mouth-watering tannins and a good long finish – but most importantly, it’s also delicious!
“Although it is designed to serve as a straight pour and pairs very well with a wide range of foods, it also has enough character to shine in cocktails.
“There is a huge gap in the market for high quality alcohol-free alternatives to the sorts of alcoholic drinks that are traditionally served with food and we believe that Nine Elms, starting with No 18, is the first to properly address this.”