New ALMR logo reflects diversity of licensed hospitality


A modern new logo has been unveiled by the trade body for the bar, pub and club industry, aiming to promote a “fresh, progressive” image for licensed hospitality.

The Association of Licensed Multiple Retailers (ALMR) made the move after merging with the late-night operators’ body BEDA two years ago and adding more members in the late-night and casual dining sectors.

The new logo is designed to characterise the diversity of the licensed hospitality sector and features the new strapline: “Daytime, Nightime, Anytime”.

It follows last week’s publication of the ALMR’s manifesto for promoting jobs and growth in the licensed hospitality industry. Sent to all MPs, newly elected local councillors and prospective candidates and police commissioners, it is aimed at encouraging support for the sector.

ALMR strategic affairs director, Kate Nicholls said: “Pubs are synonymous with the community, yet there is more to the sector than the traditional image of the wet-led local. The licensed hospitality universe is changing and evolving to meet the demands and opportunities of a challenging and dynamic marketplace.

“This is a modern, vibrant sector delivering investment in the heart of communities throughout the UK and promoting growth with originality and vitality. The evening economy provides our town centres with almost one-third of their turnover, 10% of all UK jobs and supports 8% of the countries’ businesses. The gap between day and night-time economies is shrinking as retailers provide increasingly sophisticated and exciting offers.

“An updated logo and new, positive image allows us to begin shaping perceptions of the industry in the minds of policy makers.

“Increasingly, we want to move away from the image of the pub as the sleepy village constant or the hotspot for weekend chaos.

“Licensed hospitality contributes 6% of GDP and creates one in eight of all new UK jobs. We want to promote this industry as one which consistently delivers growth and remains one of the UK’s finest assets.”

The manifesto identifies three top public policy priorities in 2014 that would make an immediate impact on the sector’s ability to drive job creation and growth in local economies:

  • Extending the new requirement on regulators to prioritise economic growth to planning and licensing decisions, with appeal to the Local Government Ombudsman
  • Removing competitive disadvantages in the tax and regulatory regime which favour supermarkets at the expense of pubs
  • Encouraging responsible consumption in a supervised environment through the alcohol strategy.

Kate added: “Pubs and bars face inconsistencies and demands which hamper their ability to grow and boost their local economies. The ALMR Manifesto provides clear information on the national scale and local importance of our industry for policy-makers and guidance on how we can encourage further growth, reduce regulatory burdens and free up our small businesses to do more.”

The ALMR will also be encouraging members to write to their local MPs to bring the manifesto to their attention and promote licensed hospitality in every constituency in the run-up to the General Election.

Kate added: “Over the course of this parliament, we have worked hard collectively to change the perception and attitude of politicians to this vital, vibrant and diverse industry – both nationally and locally. With less than one year away from the General Election it is vital that politicians appreciate what makes this industry tick.

“We are creating jobs, stimulating economies and delivering growth in the heart of local communities up and down the land. The ALMR Manifesto is the springboard to continuing this great work and ensuring we can operate within a free, fair and flexible market.”
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