New app distils tweets to find best places to eat and drink


twizoo

A new app has been launched that pulls together tweets about nearby bars, pubs, restaurants and cafés.

Launched across London this month, Twizoo shows which outlets are the most talked about on Twitter and assesses whether they are good, OK or best avoided.

It then links through to a page with information about the venue, a map, opening times, contact details and the latest tweets about the business, with the option to follow on Twitter or write a tweet.

Free to download and use, the iPhone app offers operators of bars, pubs, restaurants and cafés paid-for subscription packages with enhanced features.

These include giving subscribers a chance to see how many customers visited because of the app by tapping into Apple’s iBeacon proximity system. If Twizoo does not generate customers for a business, then that month is free for paid subscribers.

Operators can also use Twizoo’s Customer TLC alerts to get real-time updates about feedback on their establishments on Twitter. As 78% of negative tweets are sent from inside a restaurant, selective real-time notification can help to tackle and turn around negative comments.

With over one million tweets about London establishments since January 2014, Twizoo distils tweets about over 25,000 London bars, pubs, restaurants and cafés into a real-time view using “bubble” graphics.

Madeline Parra, chief executive and co-founder of Twizoo, said: “I found myself wading through a lot of dated, irrelevant reviews when I was planning evenings out. I thought it would be great if I could see feedback about restaurants and pubs that was more authentic and more real-time, while also allowing me to see what’s on at a restaurant or pub right now, all in one place. That’s Twizoo.”

To celebrate the app’s launch and showcase some of the venues that are getting high marks on Twizoo, a series of events will be popping up at some of London’s buzziest places to eat and drink with #TwizooTuesday.

The first pop-up is today (July 7) at Old Street station, running to July 9. The app is available to download for free for iPhones via the App Store.

Our verdict: Quick to download, Twizoo is very easy to use with engaging graphics of bubbles of different sizes and colours reflecting the number of tweets about a venue and how positive they are. Considering it has only just launched, it has good coverage of bars, pubs, restaurants and cafés but needs to work on filling the gaps, particularly for places serving cocktails. For instance, in Shoreditch in east London, it reports that it “looks like there’s no cocktails”. (Their grammar could be improved too.) Categories also need some work: in Islington in north London, a search for “pub food” lists the likes of Lucky Voice karaoke bar, cocktail bar Be At One and dive bar Slim Jim’s Liquor Store. For groups and chains, the size and colour of the bubble reflect feedback for the whole group: for instance, in Clapham in south London, the bubble for Be At One appears to include feedback across all of Be At One’s bars. But it is early days and we look forward to seeing how it develops.


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