Cognac producers have developed a new app that will help bars and restaurants to come up with ideas to pair the spirit with food.
Under the name of Cognac Pairing, it has been put together with 45 tasting experts from around the world, including chefs and sommeliers, who have come up with pairings for dishes from appetisers to desserts.
Developed by the Bureau National Interprofessionnel du Cognac (BNIC), the free app features recipes that have been selected and adapted by top chefs, in partnership with French restaurant guide Gault & Millau.
The app also contains a fun quiz for users to test their knowledge of cognac and the production rules behind the art of cognac making, as well as a dedicated news feed for up-to-date cognac news.
It follows the BNIC’s launch of a new brand identity for cognac at the end of last year with the region’s winegrowers and negociants, aiming to inspire both consumers and the trade to explore the French spirit.
“Authenticity, heritage and terroir are at the heart of the new identity – concepts that are central to today’s expectations of the current spirits market,” explains the BNIC’s director of communication, Claire Caillaud.
With the app, the new brand identity (pictured below) is set to build on last year’s upturn in exports for cognac, including a 3.6% increase to the UK.