New appointment as Belvoir fruit farms invests to grow


Premium soft drinks producer Belvoir Fruit Farms has appointed Paul Parkins to the new role of chief operating officer.

The move demonstrates the company’s continued commitment to growth, both at home and abroad.

Previously international MD of Tyrrells and, before that, MD of both Albert Bartlett and United Biscuits Ireland, Paul’s appointment is further evidence of Belvoir’s determined growth ambitions – having already invested in a multi-million production plant and appointed Sarah Morris as head of brand and Lee Hemmings as director of international.

Owner and managing director Pev Manners said: “Belvoir has always been about quality, provenance and integrity. Paul’s experience will help us build on those strong credentials and realise our growth ambitions fully. He completes our senior management team and frees me up to focus on our customers and the media.”

Paul said: “Belvoir is a fantastic business. I’m very excited to be joining such a strong team and have the opportunity to accelerate our premium soft drink growth across both the UK and internationally.”

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