New bar with Tony Conigliaro set to open at second Zetter Townhouse


Zetter Townhouse Marylebone

The team behind The Zetter Townhouse hotel and bar in London are preparing to launch a new site including a cocktail lounge with drinks by leading bartender Tony Conigliaro.

Due to open on August 14, the 24-bedroom Zetter Townhouse in Seymour Street in London’s Marylebone will have Seymour’s Parlour on the ground floor, serving cocktails using unique and inventive ingredients.

It will follow the success of the award-winning ground-floor bar at The Zetter Townhouse in Clerkenwell, London, which opened four years ago and has featured in the list of World’s 50 Best Bars.

Zetter Group continues to work with Tony Conigliaro, co-owner of 69 Colebrooke Row bar in Islington, north London, and founder of consultancy and research lab Drink Factory, who also developed the list for its restaurant and bar Grain Store at King’s Cross in London.

While the bar at the Clerkenwell hotel takes inspiration from the character of a Victorian lady called Great Aunt Wilhemina, Marylebone looks to one of her relatives, Wicked Uncle Seymour.

The cocktail list will feature drinks inspired by Seymour’s travels around Europe on the Grand Tour. Unique ingredients will include a champagne liqueur created for a cocktail in honour of an appointment with a duchess and orris-inspired “powdered notes” in homage to Seymour’s friend, Tom Rakewell.

Alongside the drinks will be light bites, seasonal supper bowls and sharing platters developed by chef Bruno Loubet who works with The Zetter Group on its other sites such as Grain Store in Clerkenwell and King’s Cross.

The interior design will again be by leading hospitality designers Russell Sage Studio, inspired by the collections of architect Sir John Soane from the late 18th and early 19 centuries and crammed with eclectic and colourful items amassed by Wicked Uncle Seymour on his travels around Europe.

The whole hotel aims to create the feel of the private home of an eccentric relative and also features a rooftop apartment with a roof terrace, 21 bedrooms and two studio suites.

The Zetter Group is owned by partners Mark Sainsbury, Michael Benyan and Jason Catifeoglou. Mark and Michael first joined forces to open award-winning restaurant Moro in London in 1997. They reunited to buy an old five-storey warehouse in Clerkenwell and convert it into The Zetter Hotel in 2004. They opened Bistrot Bruno Loubet (now called Grain Store) next to the hotel in 2010, The Zetter Townhouse a few metres away in 2011, and Grain Store in King’s Cross in 2013.

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