New bars to open as part of luxurious Mayfair hotel

Beaumont Cub Room

Two new bars are being created as part of the new five-star hotel, The Beaumont, which is due to open in London’s Mayfair in the autumn.

It is being developed by property group Grosvenor and leading restaurateurs Jeremy King and Chris Corbin, working with hospitality design specialist Richmond International.

They aim to create interiors throughout that encapsulate the elegance, glamour and personalised hospitality of pre-war Mayfair.

The hotel will have a destination bar, The American Bar, which, with The Colony Grill Room, will form a central hub.

The classic grill room will be on two levels, surrounded by specially commissioned murals and an eclectic collection of artworks, with an ornamental stained-glass roof light overhead, featuring linear geometric panes.

The seating area will feature blood-red leather banquettes and 1930s bentwood and studded chairs. Behind a partition of rosy reeded glass panels, the American Bar will be furnished with warm, bespoke period furniture in deep, dark browns.

The Cub Room (pictured) will be a bar and lounge exclusively for the use of hotel guests and will feature a small bar, with the walls and ceilings lined in a European cherry wood with strips of bronze, a hand-made Art Deco carpet in taupe and brown, and a varied mix of original and bespoke chairs.

Originally built as a car garage in 1926 and occupied by Avis Rent-A-Car until 2010, the Grade-II-listed building was created by leading 1920s architects Wimperis & Simpson with a pure Art Deco style.

The interior design has been realised by Fiona Thompson, principal of Richmond International, and her team, in close collaboration with Jeremy King, ReardonSmith Architects and Grosvenor.

Overall, Richmond International’s design challenge was to create the ultimate 1920s-inspired hotel to capture the charm and excitement of the Art Deco era.

Much research was carried out into materials, patterns and textures to create a detailed and accurate evocation of the uniquely rich aesthetics of the time.

Antique and vintage pieces, as well as original works of art, posters and photographs sourced over the years by Corbin and King will be placed throughout the public spaces and suites of the hotel.

Richmond International has also worked with a number of independent high-quality makers, mostly based in the UK, for the creation of bespoke furniture.

Floor-to-ceiling steel windows run the full width of the building, and the main lobby and reception will feature a checked black granite and gold travertine floor and curved back wall in cherry leading through to the bar and restaurant beyond.

Fiona said: “The brief was to take the hotel back to the Art Deco roots of the original building. As the hotel is in the heart of Mayfair, we felt it was important to create an environment with a level of indulgence and richness of culture that would speak to any visitor.

“We have used a rich palette of colours and materials, geometric shapes and elegant, timeless pieces to capture the luxurious glamour and exuberance of this visual and influential period.”

There will also be a Hammam and Spa while the luxurious bedrooms will include a Presidential Suite on the top floor. A particular feature of the hotel is Antony Gormley’s steel Room, a suite in the form of an inhabitable sculpture by the artist, which was unveiled in June this year and overlooks Brown Hart Gardens.

Chris Corbin and Jeremy King have been partners in business for over 30 years. During that time they have created some of London’s most iconic and best-loved restaurants and currently operate The Wolseley in Piccadilly, The Delaunay in Aldwych, Brasserie Zédel off Piccadilly Circus and Colbert in Sloane Square.

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