New bottle design launched for Hooper’s

hoopers 2014 bottleGlobal Brands has launched a new heritage-inspired design for its Hooper’s range of traditional-style alcoholic flavoured drinks.

The new bottles aim to evoke old-style brewing traditions, with embossed hoops at the top and bottom, inspired by the hoops used on barrels, from which the Hooper surname is derived.

The bottles also carry the signature of a William Hooper, a 19th-century man who inspired the brand name, plus “Estd 1817” referring to the year when the first Hooper flavoured drink was reportedly made.

After the launch of two new variants, Strawberry & Elderflower and Raspberry & Nettle, the brand is experiencing 2,334% growth in the on-trade.

Hooper’s will be supporting the launch of its new bottle design with a range of updated point-of-sale materials including tent cards and till toppers.

Not only is the brand sponsoring four of Britain’s most unusual events, including The World Bog Snorkelling Championships and the World Hen Racing Championships, but it is also at Foodies Festivals and The Big Festival this summer, with more above-the-line marketing on the way.

Simon Green, Global Brands’ marketing director, said: “The Hooper’s range of traditionally British alcoholic brews is a fantastic success story for Global Brands. Its growth over the past 12 months has been phenomenal and we’re pleased to continue our investment in the brand with the development of a new bottle design.

“Our research has shown that consumers are willing to pay more for authentic brands with real heritage. Bringing the story of the brand to life on-pack is a great ways to communicate the history of Hooper’s and attract new drinkers to try the brand.”

The Hooper’s name is best known from Bass Brewers’ use of it for its RTD range that was launched in the early 1990s with Hooper’s Ginger Brew, later evolving into Hooper’s Hooch.

Hooper’s was relaunched by Global Brands two years ago as an artisanal range made with natural ingredients, packaged in 500ml bottles with an ABV of 4% for serving over ice.

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