New bottle design set to support growth for Koko Kanu

koko kanu

Coconut rum Koko Kanu is prepared for continued growth in the UK with a new-look label and bottle.

The striking new label encapsulates imagery of tropical island life in a stand-out “K” motif, with detail using 1950s travel iconography – evoking the golden era of air travel when exotic far-flung islands such as Jamica became more accessible.

With a new bold, clear squared glass bottle, the design is described by Campari UK as aiming to “capture the attention of discerning urbanite drinkers looking for a fun, light and refreshing drink”.

Created by brand consultancy and design agency Brandhouse, the new bottles will be available in retail from mid-July and in the on-trade from October.

Campari UK marketing director Nick Williamson said: “Since Koko Kanu launched over a decade ago, it has quietly worked its way up to become a firm favourite with bartenders who like the round, full-bodied rum characteristics that come from having a 37.5% ABV.

“The new pack design is sure to appeal to the new generation of drinkers who revel in the same carefree attitude of the first jet-setters that were seduced by the untamed beauty and seductive vibes of Jamaica.

“It was the golden age of air travel, and Koko Kanu cocktails are designed to give consumers the same alluring island adventures as those early travellers, even it is just during the briefest of sips.”

To accentuate the coconut flavours used in Koko Kanu, rums with coconut notes from the Wray & Nephew distillery are chosen by renowned master blender Joy Spence. The rum is aged for one year before being charcoal filtered and blended with the coconut.

With the Pina Colada as the UK’s favourite cocktail after the Mojito in the on-trade, Campari UK continues to promote Koko Kanu in a Koko Kolada – a simple cream-free version of the classic drink created by international rum ambassador Ian Burrell.

Koko Kolada
50ml Koko Kanu
50ml pineapple juice
Shake ingredients over ice, strain into a chilled coupe glass and garnish with a sprinkle of nutmeg.

Koko Daiquiri
50ml Koko Kanu
25ml Lime juice
1 teaspoon caster sugar
Shake all ingredients over ice and double strain into a chilled martini glass.

Koko Mojito
50ml Koko Kanu
25ml Lime juice
2 teaspoons caster sugar
Dash soda water
8-10 mint leaves
Add leaves, lime juice and sugar into a highball and muddle gently. Add Koko Kanu and fill glass with crushed ice. Add dash of soda before topping with more crushed ice and a mint sprig garnish.

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