A new design has been unveiled for Glayva whisky liqueur to highlight the variety of flavours in the drink as well as to increase brand awareness and stand-out.
The bottle has been embossed to illustrate the intricate combination of flavours in the blend while the label has been refreshed to give it a contemporary feel.
The cap now carries wording describing Glayva’s suggested serve which is neat, either chilled or over ice.
The new packaging comes ahead of sampling activity that is planned across the UK in the autumn along with social media activity and a national media tie-up to heighten consumer awareness of the brand.
Stephen Watt, UK off-trade sales director at Whyte and Mackay, said: “As the original honeyed whisky, Glayva is perfectly positioned to lead the way amongst the emerging flavoured whisky category.
“We are confident that the new packaging will help further encourage consumers into the category by helping them best understand to enjoy Glayva.”
Made from whisky and flavoured with honey, almonds, tangerines and spices, Glayva takes its name from the Scots Gaelic for “very good”.