It is a tropical blend of mango, passion fruit and orange juice with Brazilian guarana seeds which contain twice the caffeine of coffee beans.
Funkin Brazilian can be served with vodka or white rum over ice or, for twists on the classics, it can be mixed with gin for a Passion and Mango Collins, cachaça for a Brazilian Passion Fruit Caipirinha, or tequila for a Brazilian Margarita.
Served with vodka and a shot of prosecco on the side, Funkin Brazilian can be used to create a Funkin Brazilian Pornstar Martini, offering a new take on the modern classic.
The unique mix has been developed and trademarked by Funkin which develops its cocktail mixes with bartenders and mixologists such as Ben Reed, Myles Cunliffe and Greg Akoka.
Funkin chief executive Andrew King said: “With major sports events such as the World Cup and the Olympics coming up, Brazil is very much on trend and will be over the next few years.”
Available in one-litre packs, it is being introduced into the on-trade this month, including JD Wetherspoon nationwide, and will also be available in the off-trade in smaller pouches. It is being launched simultaneously in 24 other markets around the world.
“We’re launching Funkin Brazilian at a time when consumer demand for cocktails is greater than ever and this trend looks set to continue,” Andrew said. “With more and more consumers bringing cocktails into their drinking repertoire and as trends towards discovery and the desire for new taste experiences continue, we are thrilled to introduce an entirely new cocktail concept, driving even greater excitement in the category.”