New Chase packaging design encapsulates the brand’s journey

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Chase Distillery has unveiled new bottle designs for its entire range of single-estate spirits, emphasising the brand’s journey and ‘field to bottle’ ethos.

The redesigned vodka and gin bottles are cast from bespoke moulds featuring embossed Chase Distillery branding and intricate line drawings of potato roots on the vodka family and botanicals on the gin family.

The brand’s ‘field to bottle’ ethos encapsulates the journey made by its spirits, from the potato fields on the family’s Herefordshire farm, to distilling and bottling on site at the distillery. The phrase ‘250 Single-Estate Potatoes’ is embossed on the bottom of each bottle, indicating how many Chase potatoes are used to create each 70cl of spirits.

Copper accents on the top and bottom of the bottles have also been added – a nod to Chase Distillery’s copper pot stills, Fat Betty and Ginny, which have been in use since the brand’s inception.

Additionally, a perforated edge around the label alludes to Chase’s “quintessentially British identity” by referencing Britain’s first perforated postage stamp, The Penny Red.

Global brand ambassador James Chase said: “We couldn’t be prouder of the new look that our bottles will feature. We hope to unite our gin and vodka under the same premium design and reinforce our ‘field to bottle’ message.”

Founder and owner William Chase added “Chase Distillery has come a long way since we decided to turn our potatoes into vodka 10 years ago. We’ve created a top-quality product purely from experimenting with our spuds and blending our vodka with natural ingredients and wild botanicals. We can’t wait to share these brilliant new bottles with our longstanding customers and friends.”

Chase Distillery’s new packaging has been in the pipeline for a year and coincides with the brand’s 10th anniversary, which was kick started in April when the company gave away their first ever Land Rover.

The new packaging will be distributed nationally and internationally from October 2018.

Chase Distillery recently announced a partnership with Jebsen Fine Wines to manage the distribution of its portfolio of vodka and gin products in Hong Kong.

Chase Family packshot

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