New ‘club’ variant for WKD

Beverage Brands is launching a new variant of RTD brand WKD, developed specifically for the late-night bar and club sector.

WKD Club Edition, aimed at 18- to 25-year-old males, was made available at the end of March to just 200 outlets. It comes in distinctive, stylish black 275ml bottles featuring ultraviolet-activated graphics on the neck and front labels, making them highly visible in late-night venues.

The exact flavour of the four per cent ABV vodka-based drink has not been revealed.

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