June 29 will see the launch of two new cocktail mixers from Tipplesworth as well as a new darker-roasted cold brew and branding for their Espresso Martini Mixer.
The new Garden Collins Cocktail Mixer is a blend of ingredients found in an English garden, including cucumber, rose, mint, basil and botanicals. Its signature serve is paired with gin and garnished with a slice of cucumber.
For their winter offering Tipplesworth have created a Festive Punch Cocktail Mixer, a fusion of sloes, orange peel, lapsang souchon tea and spices. It is best served hot with gin and can also be mixed with bubbly for some festive fizz.
The Espresso Martini Cocktail Mixer blends dark roast cold brew coffee with notes of cocoa and maple. It can be enjoyed as its signature serve, simply mixing with equal parts vodka, shaking and garnishing with a coffee bean.
The new range coincides with Tipplesworth’s new website launch and rebrand.
Tipplesworth is expanding the business with this new cocktail mixer offering in the off-trade, tapping into the quickly growing demand for home cocktails.
The team are also ramping up their on-trade sales. They are looking for extensive growth for their Espresso Martini Cocktail Mixer in this market, focusing on pubs and casual dining.
Due to the simple method of just having to mix one-part Espresso Martini Cocktail Mixer with one-part vodka and then simply shaking and straining, it saves costs due to not needing to add extra spirits and coffee.
In 2017, the Espresso Martini Cocktail Mixer received industry recognition, winning gold in Spirits Masters Pre-Mix Category.