A new-look bottle has been revealed for Tequila Rose, the best-selling strawberry and tequila cream liqueur, in celebration of its 20th birthday.
Enhancements to the label include a logo that turns pink when it is at the perfect chilled temperature for serving. Other changes include reflective shiny roses and colourful pink strawberries to reinforce the flavour element and achieve shelf stand-out.
Michelle Raworth, senior brand manager for Tequila Rose in the UK, said: “Tequila Rose is gaining a huge following in the UK and 2016 will see further growth for the brand as we support its 20th anniversary and fresh new look with bar partnerships, digital support and PR activity.
“We’re already receiving a great level of interest since the re-design and with Valentine’s and Mother’s Day on the horizon there’s even more reason to purchase Tequila Rose.”
Imported from America, Tequila Rose is distributed in the UK by independent alcoholic drinks manufacturer and distributer Halewood International.
Manufactured by US-based McCormick Distilling and sold internationally in over 60 markets, Tequila Rose is a smooth strawberry cream liqueur enhanced with a splash of authentic Mexican tequila, available in the UK in a 70cl bottle.