Leeds bar The Hedonist Project has revealed details of its next incarnation inspired by the world travels of an imaginary “hedonist” called Olivia.
After its current incarnation as Old Tom’s Gin Bar, the bar in Lower Briggate is to be relaunched in April with a clean, sleek and atmospheric new look with laid-back seating, contemporary artwork and a remodelled bar.
The bar team are creating a list of liqueurs, spirits and cocktails from around the world based on the concept of “hedonist” Olivia who is described as having an “admirable balance of strength and femininity”.
It is developed through Olivia’s experiences and the places she visits, local cultures and customs she finds from each location and memorabilia from the hotels she stays in.
It means the menu will be an immersive experience that takes you through a world of flavours and memories, allowing you to “escape everyday life and get plenty of extra pleasure as your drinks take you on a mouth-watering trip to somewhere new”.
The Hedonist Project first launched in Leeds’ Northern Quarter in spring 2015 as a series of pop-ups, starting as Hogarth’s Gin Joint and then The Rum Shack. After its success, The Hedonist Project found a permanent site at 156 Lower Briggate, which changes identity every few months. After launching as Liquor & Whisky, it has been reincarnated as concepts such as Old Tom’s Gin Kitchen, Trader Dan’s Surf Shack, the festive Mountain Lodge and whiskey dive bar 51st State.
The bar has also installed its own kitchen and changed the menu a few times, with an ever-evolving music policy also paying homage to the various concepts.
The latest identity will have its soft launch on April 5, followed by a grand launch on April 13.
It will feature a series of Thursday takeovers with notable bars from London, Edinburgh and the rest of Europe, starting on May 3. The bar will also host a rum month in association with Bacardí from July 11 to August 16.