Estrella Damm has unveiled a darker look thanks to a new bottle that has been introduced in bars and pubs.
Darker glass has been used to give the beer 30% more protection from light exposure, meaning it will conserve its taste better while travelling and being stored. It is available now in both the on-trade and retail.
Genna Burchell, marketing manager for world beers at Charles Wells which imports Estrella Damm to the UK, said: “Estrella Damm is still brewed in the heart of Barcelona to the original 1876 recipe using only 100% natural Mediterranean ingredients which gives the beer that distinctive flavour that drinkers love.
“We all know that light exposure can change the taste of beer and so we’re delighted to be introducing this new darker bottle which will better preserve that authentic Mediterranean taste until each bottle of Estrella Damm reaches the lips of UK drinkers.”
Estrella Damm is one of the UK’s fastest-growing premium world lagers and is also available on draught and in can varieties.