Piers Adam, the owner of London club Mahiki and Brompton Brands Bars, has signed a deal with spirits specialist Marblehead to distribute Mahiki Coconut rum liqueur in the UK and Ireland.
Marblehead has been brought on board to reach a new generation of coconut rum drinkers, working in both the on- and off-trade.
Mahiki Coconut, which was launched three years ago, was developed by the team behind the London club and is made using rum from the Foursquare distillery in Barbados.
Piers said: “The UK and Ireland provide an exciting opportunity for a young and fresh brand like Mahiki Rum to appeal to a new generation of coconut rum drinkers.
“The Mahiki brand is known internationally and that coupled with the unique and exciting plans we have in place provide a fantastic springboard for us in these markets. Given Marblehead’s proven track record of building brands, we feel that they are the perfect partner.”
Emma Wykes, managing director of Marblehead, said: “We are excited to be working with Piers again on this internationally renowned brand and this confirms Marblehead’s place in the industry as an independent, brand-building distributor.
“We have a strong portfolio of brands with integrity and Mahiki Coconut Rum will complement it very well as a rum brand with such an exciting and acclaimed reputation.”