New deal brings Victory beers from Pennsylvania to the UK


Victory Brewing

Beers from Victory Brewing Company in Pennsylvania are now available in the UK through a new deal with specialist supplier James Clay.

Leading the pack are Prima Pils, a classy quencher where German malt subtleties linger beneath a long dry finish, and Headwaters Ale, a firm, crisp and aromatically arousing pale ale.

The range also offers small-batch and seasonal beers to complement the core ingredients and the time of year.

James Clay has formed the new relationship with Victory Brewing Company because of demand in the UK on-trade for the beers which have become popular in the US since the brewery started in 1996.

It is one of only a small handful of breweries that exclusively uses whole flower hops in the brewhouse.

Matthew Eyre, head of sales at James Clay, said: “It is great that we will be bringing Victory’s offering to beer lovers across the UK and delivering the core range all year round, as well as those limited availability and seasonal beers that make Victory such a special brewery.”

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