Micro-distilled vodka Our/London is to extend its reach after agreeing a distribution partnership with Hi-Spirits.
Our/London is a wheat-based vodka, with a fresh, pure flavour and a fruity note, with ABV of 37.5%. Its smooth character means it can be enjoyed on its own as well as in cocktails and mixed drinks.
The new distribution deal will make the vodka available through Hi-Spirits across the UK on-trade and off-trade. It has a recommended price in retail of £19 for a 350ml bottle.
The distillery in Hackney Downs in east London is one of a global network that also sees Our/Vodka produced in micro-distilleries in Berlin, Detroit, Amsterdam and Los Angeles, with more to follow. The same recipe is used internationally but with local ingredients, giving each Our/Vodka a unique character.
The new partnership builds on a network of stockists for Our/London which already includes bar and restaurant operators Cosy Club, Bistrotheque and Balans Soho Society. It is also available from retailers Selfridges, Fenwick’s and Harvey Nichols, drinks specialists The Whisky Exchange and Master of Malt and online retailers 31 Dover and Amazon.
Dan Bolton, managing director of Hi-Spirits, said: “Our distribution expertise will make this authentic, premium vodka much more widely available.
“Our/London taps into long-term trends in both the on- and off-trade for premiumisation, authenticity and provenance and consumer’s increasing preference for quality over quantity when enjoying drinks.
“The Our/London and Hi-Spirits teams are a great fit and we are excited to work together to increase the brand’s distribution both in London and the wider UK market.
“By adding Our/London to our portfolio alongside Tito’s Handmade Vodka and Moskovskaya, we’re expanding and differentiating the choice for operators when planning a vodka range.”
Our/London partners Neil Chivers and Clive Watson added: “We are delighted to be partnering with the Hi-Spirits team. From our very first meeting it was clear that they understood what we were about and, given their great reputation and existing portfolio, we felt they were best placed to help take our business to the next level.
“We’re confident the new relationship will lead to continued growth and ensure that nationwide availability of Our/London vodka increases to both the trade and consumers alike.”