UK launch for Marie Brizard syrups

A new growth strategy for drinks company Marie Brizard in the UK is being supported by the appointment of Catalyst Brands to distribute its syrups.

The range includes 12 flavours from the current French range plus new flavours such as White Chocolate, Dark Chocolate, Cinnamon and Gingerbread launching later in 2013. It was added to the Catalyst Brands portfolio at the beginning of February.

Catalyst Brands managing director Gary Squire said the distributor would build on growing demand for flavoured syrups in the UK and create new distribution for Marie Brizard and its premium syrups in both the on-trade and off-trade.

“We recognise that the UK market for premium flavoured syrups has grown considerably in the past four years due to the increasing consumer and bartender demand for flavoured coffee and cocktails.

“We’ve already secured distribution for their syrup range in national hotel groups and continue to represent and grow their quality range of syrups in the UK on-trade.”

Marie del Pozo, marketing director at Marie Brizard, added: “It is with great pleasure that we are introducing our premium pure cane sugar-based syrup line into the UK market with Catalyst Brands, after the great success of the range across Europe and the Middle East.

“Bar professionals have tasted and approved every single flavour and each aroma, fruit and spice has been meticulously selected by our research and development team of experts, delivering the highest-quality products for consumers.”

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