New Elephant Gin takes inspiration from Africa

Elephant ginA new London Dry Gin inspired by Africa and made with African ingredients is being introduced in the UK, with a slice of the profits helping to save endangered elephants.

Elephant Gin is crafted and distilled in Münster in Germany, with an ABV of 45%, using 14 botanicals including the herb Devil’s Claw, the shrub Lion’s Tail, the baobab fruit, African wormwood and the buchu plant that has a flavour similar to blackcurrant.

The company contributes 15% of all profits to two African elephant foundations, Big Life Foundation and Space For Elephants, to support the preservation of Africa’s wildlife.

Founders Robin Gerlach, Tessa Wienker and Henry Palmer were inspired by the pioneering spirit of 19th-century explorers and the botanical discoveries they made.

The other botanicals include juniper, mountain pine needles from the Salzburger Mountains close to BleiKogel, lavender from France, sweet orange peel from Spain, fresh apple, cassia bark, ginger from China, pimento berries from Mexico and elderflower.

Made in small batches, Elephant Gin is produced using the traditional method of copper still distillation. The bottles are custom-made, with hand-written labels, embossed with a crest and sealed with natural cork. Each batch is named after past elephants that the foundations helped to protect.

The gin’s distinct nose first yields a subtle juniper aroma, with an undertone of mountain pine and other herbaceous notes. The taste is complex but smooth, encompassing floral, fruity and spicy flavours which can be enjoyed both straight and in a cocktail.

Henry said: “Integrity and passion is at the heart of Elephant Gin’s philosophy, from carefully sourcing ingredients and using the best techniques to create a premium product, to creating a sustainable, ethical business that supports Africa’s unique wildlife.”

Tessa added: “As well as actively supporting some fantastic foundations devoted to the conservation of wildlife in Africa, we hope to raise wider awareness and involve more people directly with conservation in future, such as with exclusive opportunities for Elephant Gin customers to work with our partner foundations and have their own African adventures.”

Robin said: “Our mantra is that every day can be an adventure if you allow yourself to discover new things.”

It is available in the UK through Master of Malt.

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