New flavours added for Swedish fruit cider Älska


alska ciders

Two new seasonal flavours have been added to Swedish fruit cider brand Älska, aimed at people who do not normally drink cider.

The flavours are Pear & Lychee and Peach & Raspberry, both made with natural ingredients, which come in 500ml bottles at 4% ABV.

Drier than other fruit ciders, they join the brand’s three existing flavours Lemon & Ginger, Nordic Berries and Strawberry & Lime

David Hughes, sales and marketing director for The Swedish Cider Company, said: “The expansion of our range to include the new flavours is a significant development for us, and we hope these creative flavours will make even the non-cider drinker fall in love with Älska.”

Launched in the UK two years ago, Älska is available to the on-trade through national wholesale partners such as Carlsberg, LWC and Inverarity Morton.

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