Two flavours have been introduced for Red Square Vodka to coincide with the unveiling of new messaging for the brand’s advertising.
Halewood International has added Sloe Berry and Toffee flavour variants in the on- and off-trade as part of moves to promote the versatility of the vodka range for cocktails. It is also highlighting the quality of the vodka made from 100% grain and distilled seven times.
The updated range will be promoted through on-trade point-of-sale materials, trade advertisement campaigns, PR campaigns, retail activation and digital and social media campaigns.
After announcing a £1m investment in the brand, Halewood has also revealed its new creative messaging for marketing activities. The “Life. Live it. Join it. Make it. Share it.” campaign positions Red Square Vodka as perfect for sharing and mixing with friends.
Lucy Washburn, assistant brand manager at Halewood International, said: “Following our announcement of the £1m investment in Red Square Vodka, we’re pleased to be able to showcase the new look and feel for the brand.
“As one of our most recognisable brands, it’s important that we stay ahead of the game and continue to innovate with new flavour variants and stand-out brand positioning.
“Our consumers are experimental so we’re looking forward for them to ‘mix it and share it’ with our new Sloe Berry and Toffee flavours.
“Recent years has seen the vodka fixture stall and a lack of innovation has left the market stagnant. We’re aiming to pioneer greater creativity with the sector and hopefully this relaunch and subsequent above-the-line support can help inspire consumers and retailers alike.”