New flavours and packaging launched for ODK syrups

ODK syrup bottles new packaging

New flavours have been added to the ODK Mixers range of cocktail syrups alongside a switch from plastic bottles to glass.

Developed in Italy by bartenders for bartenders as part of a wider range including creams and purees, the syrups have been repackaged to offer “greater shelf appeal” in bars, pubs and restaurants.

The new flavours added to the line-up of syrups are falernum, rhubarb and guava. They join the likes of caramel, coconut, elderflower, cinnamon, orgeat and basil.

The products were brought to the UK market by Tom Dyer and Andy Collinson, both well-known figures in the cocktail industry through their work with the World Flair Association.

Andy said: “We have been delighted by the response to ODK mixers – they have been extremely popular. However, we felt that the packaging didn’t quite sit right with the image of such a premium brand so, after the initial launch period, we decided that some improvements were needed.”

Supplying the syrups, creams and purees in plastic bottles made the products easy to use, avoiding the need for decanting. Although the purees and creams remain in plastic bottles, Andy and Tom believe glass to be a more aesthetically attractive option for the syrup range.

“Cocktails are about presentation almost as much as taste,” Andy added. “We wanted to ensure that ODK products stood out on the bar shelf. Our new bottle designs are sleeker with far more shelf appeal and giving the syrups more prominence.

“Feedback from our network of bar and restaurant clients has been really positive and affirmed our decision to ring the changes.”

The ODK range of purees, syrups and creams includes over 56 flavours in total. Designed to ensure consistency, taste and colour to any cocktail without sacrificing taste and quality, the products have been so successful that there are plans to introduce new ranges later in the year.

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