New gin combines strawberries with black pepper

Bullards Gin Strawberry & Black Pepper

A new gin combining strawberry and black pepper has been introduced by Norwich-based Bullards Spirits.

Available to both the on- and off-trade, Bullards Strawberry & Black Pepper Gin is a sweet, fruity and slightly peppery combination made using real strawberries, black pepper, cardamon and lemon peel, with ABV of 40%.

It is being pitched as the perfect summer refresher, targeting those gin connoisseurs who are looking for something different that can be enjoyed as a long drink. It follows the success of Bullards Spirits’ Norwich Dry Gin.

Russell Evans, co-founder of Bullards Spirits, said: “People enjoy a long and refreshing drink in the summer, so we wanted to create something that could be served in a tall glass with fruit and ice. We recommend ice, strawberries, mint and a dash of tonic or lemonade.

“Our Strawberry & Black Pepper Gin taps into the growing demand for more innovative and experimental gins and gives consumers a new way to enjoy gin this summer. Plus, the strawberry is quintessentially British so it’s a perfect fit.”

It has a recommended price in retail of £40 per 70cl bottle.

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