A new gin combining strawberry and black pepper has been introduced by Norwich-based Bullards Spirits.
Available to both the on- and off-trade, Bullards Strawberry & Black Pepper Gin is a sweet, fruity and slightly peppery combination made using real strawberries, black pepper, cardamon and lemon peel, with ABV of 40%.
It is being pitched as the perfect summer refresher, targeting those gin connoisseurs who are looking for something different that can be enjoyed as a long drink. It follows the success of Bullards Spirits’ Norwich Dry Gin.
Russell Evans, co-founder of Bullards Spirits, said: “People enjoy a long and refreshing drink in the summer, so we wanted to create something that could be served in a tall glass with fruit and ice. We recommend ice, strawberries, mint and a dash of tonic or lemonade.
“Our Strawberry & Black Pepper Gin taps into the growing demand for more innovative and experimental gins and gives consumers a new way to enjoy gin this summer. Plus, the strawberry is quintessentially British so it’s a perfect fit.”
It has a recommended price in retail of £40 per 70cl bottle.