A new not-for-profit gin brand called Hospitality Gin has been launched to support the UK hospitality industry throughout the coronavirus pandemic.
When Covid-19 began to affect the hospitality industry in the UK, Sheffield-based industry veteran Tom Lord set out to create a spirit to help.
To produce the London dry-style gin, Tom teamed up with Cooper King Distillery in North Yorkshire and set up a crowdfunder in mid-May to sell the initial bottles.
Within weeks the initial batch was sold out, followed by a second. Hospitality Gin is now on its third batch, with wider availability via various wholesalers and bars.
All profits from Hospitality Gin benefit the UK’s hospitality industry and workers via The Drinks Trust and Hospitality Action, with plans to set up a dedicated fund.
Tom Lord said: “I’d been looking for ways to help the people that needed it most when the idea for Hospitality Gin hit me.
“I’d been advising as many people as possible on the best next steps for their personal situations, but at the end of the day, I’m not an employment lawyer.
“Most important was a managing a quick turnaround time to get the money to those who needed it as quickly as possible – that and having a cracking gin of course!”
Hospitality Gin is available direct from the brand’s website for £37 per bottle, as well as from a number of wholesalers, including Master of Malt and Hammonds of Knutsford.