Hogs Back Brewery has launched a new beer, London’s Outback Golden Pale Ale, which has been listed by Mitchells & Butlers pubs ahead of further distribution.
It is a 4.5% ABV golden ale with a drier, hoppier taste, brewed using Cascade, Centennial and Fuggles hops grown in Surrey. It has a light body with well-balanced hoppy and citrus flavours.
Available in kegs, the new brew expands Surrey-based Hogs Back’s stable of draught beers that includes Hogstar English Craft Lager and Montezuma’s Chocolate Lager as well as its flagship TEA Traditional English Ale.
Hogs Back plans to include Cascade and Fuggles hops from its hop garden next to the brewery in London’s Outback after this year’s harvest.
The beer launched with a listing in 114 of M&B’s Castle pubs, with more on-trade customers set to follow. Hogs Back’s Montezuma’s Chocolate Lager and Hogstar English Craft Lager are also available in 70 Castle sites in London.
The ale’s name reflects Hogs Back’s growing presence in the capital as the brewer expands beyond its Surrey heartland.
Hogs Back Brewery managing director Rupert Thompson said: “London’s Outback offers the hoppiness that many craft beer drinkers look for, but with a lighter taste than traditional IPAs.
“This is a style where we’re seeing growing consumer demand and we’re confident Outback will quickly win listings and drinkers in both traditional pubs and newer craft beer bars.
“We brew on the Hogs Back ridge in Surrey from where, on a clear day, you can see London. So, although one could hardly call Surrey remote, we feel we are living on the wilder side of the capital, in ‘London’s Outback’.”
Earlier this year, Hogstar became the first Hogs Back beer to launch in cans, alongside bottle and keg formats.
