New growth fund set to support bar and restaurant owners


Chris Miller White Rabbit

A former commercial director of Soho House Group has set up a new investment and advisory service to help food and drink entrepreneurs including bar owners.

With a background in corporate finance, Chris Miller (pictured) has set up White Rabbit Fund to provide not only capital but also the experience and support that bar and restaurant owners need to grow their businesses.

It will offer financial management, budgeting, property sourcing, operational expertise, legal assistance, expansion planning and debt structuring, aiming to help new and existing concepts to flourish.

Chris, who was commercial director at Soho House Group for four years during a period of expansion, said: “What Silicon Valley is for technology, London has become for creative food concepts, and our mission is to back the very best out there.

“Customers are increasingly discerning, and their growing expectations mean they are looking way beyond the big chains for genuine creativity and quality.

“Even at the top end of the market, there’s a clear move away from stuffy ‘white table cloth’ fine dining. Our role is to help distil these trends into the world-beating, scalable, food businesses of tomorrow.

“We are looking at early stage investments of £200,000 to £2m into groups with zero to 10 sites, alongside a bespoke support offering depending on the specific requirement of each company.”

Among White Rabbit Fund’s first tranche of investments is Kricket, the acclaimed modern Indian “small plates and cocktails” concept which is set to open its second London restaurant in Soho at the end of the year. Further investments will be announced in the coming months.

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