New ‘immersive’ cocktail bar to open in London


Charon cocktail at Genuine Liquorette

Genuine Liquorette, a New York inspired bar offering an “immersive” custom cocktail experience, will open in Fitzrovia this September.

The new cocktail bar aims to revolutionise and disrupt the London bar scene by breaking the barrier between bartender and guest.

Set inside a converted Victorian pub on Rathbone Place, Genuine Liquorette will provide an array of signature experiences aimed at breaking traditional cocktail norms by handing an element of control over to its guests.

Guests will have the opportunity to create their own cocktails to take home or partake in cocktail masterclasses that grant them the privilege to tend the bar whenever they wish.

Designed by AvroKO, the space is a hybrid of a bar and shop and draws inspiration from New York City street-corner bodegas.

A full-service liquor store will allow guests to create on-demand, custom-bottled cocktails with the guidance of an expert bar team.

Featuring fresh ingredients, guests will have the ability to build and enjoy the bespoke cocktails on premises or via Genuine Liquorette’s website for delivery or takeaway.

Immersive bar areas tucked away in the ‘stockrooms’ beyond will offer an array of experiences including an All Stars lineup of exclusive cocktails from well-known mixologists, to Liquorette’s Cha-Chunker cocktails.

Cha-Chunker cocktails are a novel invention that uses a machine with a metal point to widen the hole of any canned drink so that a miniature bottle of alcohol can then be inverted, resulting in a twist on the classic spirit and mix.

Photography by Noah Fecks.

Woo Woo cocktail at Genuine Liquorette
Woo Woo
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