New Leeds bar to celebrate ‘the pursuit of sport’


Dirk Mischendahl Seema Dhiman

A new bar, celebrating how the pursuit of sport adds to the quality of life, is coming to Leeds, developed by a team including a leading figure on the city’s food and drink scene.

The Brotherhood of Pursuits and Pastimes is set to open in the former site of Gatecrasher in New Briggate, next to the Victorian Grand Arcade, on November 8.

It is being created by Demon Leisure, co-founded by Seema Dhiman of Demon Consultants, who has more than 18 years’ experience in setting up and consulting on some of Leeds’ most successful bars.

Before setting up her consultancy, she worked for Arc Inspirations, including general manager of its Trio Bar and Grill in Headingley, Leeds, and area manager running eight bars and restaurants throughout Leeds and Harrogate.

She has set up Demon Leisure with Dirk Mischendahl, founder and former co-managing director of Logistik Group, an award-winning corporate events, brand experience and internal communications agency.

The pair, pictured above, have already worked together on the launch of the successful Bar & Kitchen at The Tetley, a centre for contemporary art and learning in Leeds.

They are basing the new bar on the concept of a secret brotherhood, “bound for centuries by its shared passion for the finer things in life and the British strength of character”. It promises to offer “the discerning gentlemen and gentlewomen of the city a new bar experience – one which celebrates the fulfilment that the pursuit of sport adds to the quality life”.

Seema said: “The finer things in British life are at the heart of The Brotherhood. This isn’t your usual ‘sports bar’ concept as spectating sport is so much more than just white noise to accompany a fairly low-level experience.

“Instead we’ve created a place where our customers can completely absorb themselves in the enjoyment of sport, in a place that embraces excellence in everything we do and in every little detail.”

The Brotherhood will feature nine HD screens that will broadcast a range of sporting fixtures, high-quality surround sound speakers and headphone ports that offer customers the option to tune in and switch between multiple sports channels.

It aims to recreate the stadium experience of live sport and combine it with “the comforts of great food, good friends, grand surroundings and the best British beverages”.

The architectural renovations, designed by architect Simon Baker of Group Ginger, include a reclaimed floor from a former sports stadium. Its refined interiors will be adorned with sporting paraphernalia and artefacts that reflect the brand, conceived by James Askham, creative director of creative agency, Warm.

Dirk said: “We’ve taken into account the interactive nature of our lives today – the fact that people want the ability to control what, where and when they watch sport.

“We offer customers the opportunity to plug in their headphones for an intimate viewing experience or, with multiple large screens which can be viewed from every aspect of the bar, let engaging with friends take centre stage and allow sport to be a pleasant pastime in the background.”

The Brotherhood will offer a British-inspired menu of home-made pies, locally-brewed beers and a special cocktail menu featuring British-made spirits and liqueurs.

Seema explained: “We’ve devised a menu which showcases traditional pies and British classics – foods that have been adopted by British sporting crowds, who originally took the foods of working men from farmers’ fields to sporting arenas.”

“Our cocktail menu includes a selection inspired by some of the best British bartenders of our generation.”

Examples include The Blighty Mojito cocktail which has been created by Jake Burger, co-founder of Portobello Road Gin and the man behind Jake’s Bar on Call Lane which this month celebrated its 10th birthday.

Seema added: “This northern corner of the city has established an international reputation as a destination for those who love brilliant bars and we hope that The Brotherhood will be a welcome addition to the area, offering something that is different and complements the forward-thinking bar scene in the city.”

Opening hours will be Sunday to Wednesday from midday to 2am and Thursday to Saturday midday to 4am. For more information visit www.thisisthebrotherhood.com or follow @BrotherhoodLds on Twitter.
Pictures by Roger Moody

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