New liqueurs and distributor for Fair spirits range

Fair spirits

The Fair range of socially responsible spirits is extending its line of liqueurs after being taken on by leading UK distributor Mangrove.

Fair is made up of spirits using Fairtrade and ethically sourced ingredients such as the organic quinoa from the Altiplano Plateau in South America in Fair Quinoa Vodka and the natural juniper berries hand-picked in Uzbekistan used in its gin Fair Juniper.

The range also includes Fair rums, Fair Goji liqueur and Fair Café liqueur. They have just been joined by Fair Kumquat liqueur which will be followed by Fair Açaï liqueur at the end of October and Fair Cacao liqueur before Christmas.

Nick Gillett, managing director of Mangrove, said: “The Fairtrade and organic sector is one which is showing great potential and when you have amazing-tasting liquids as unique as Kumquat and Goji you can see why Fair has a such a great following.

“The Fair team has already done a great job and we look forward to helping them achieve their potential.”

Founded in 2009 by Alexandre Koiransky, the range has been building distribution in the UK, including leading bars, thanks to a team including European brand ambassador Paul Bungener.

The ethically sourced ingredients are carefully shipped to Cognac in France where they are used to create Fair spirits and liqueurs by master brewer and distiller Philip Laclie.

As part of its ethical stance, Fair guarantees higher margins to producers and donates 2.5% of its turnover to the financing of local development programmes.

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