A new look has been unveiled for Chivas Regal’s 18-year-old whisky, supported by a new global campaign that highlights the dedication, skill and time that go into making it.
Chivas 18’s revamped label and box design features rich vibrant colours and luxurious textures. It refreshes the brand’s signature blue with a sophisticated new tone to help it stand out on the back bar and reflect its ultra-premium credentials.
The liquid inside remains the same, blended to the original recipe developed by Colin Scott, custodian master blender at Chivas Regal, part of Chivas Brothers. It is distributed in Britain by Pernod Ricard UK.
The new campaign encourages consumers to appreciate the more intricate things in life which, like Chivas 18, take time and skill to create.
Richard Black, global marketing director at Chivas Regal, said: “Taking no less than 18 years in the making and with 85 flavour notes packed into every drop, Chivas 18 is the epitome of complexity.
“In celebration of this unrivalled spirit, our new campaign highlights its rich, multi-layered flavour whilst also honouring the expert blending process which leads to its creation. Through it, we want to remind consumers that some things in life can’t – and shouldn’t – be simplified.”